Hard Launch: Collective Action in Food-Forward Fundraising 🎉

Project Feeding Ground is piloting our region's first-of-it's kind Food-Forward Fundraising Campaign—a coordinated effort to fund, amplify, and strengthen sustainable solutions for food system change across Tampa Bay.

Sustainably Grown Greens

This initiative is built on a simple idea: we can achieve more when we act together. Instead of spotlighting one organization at a time, this campaign pools attention, resources, and action across multiple partners—each addressing food resilience from their own perspective, but aligned by a shared mission: establishing healthy, secure, community-led food systems.

💚 What the Campaign Delivers

Partners in this pilot receive a full package of fundraising and communications support:

• Personalized GiveButter campaigns to raise direct contributions.

• Dedicated features on the PFG website, including logo placement and storytelling.

• Blog spotlights that highlight their mission, programs, and impact.

• Amplification across social media channels (Facebook, Instagram, LinkedIn).

• Email marketing engagement to connect with donors and community supporters.

• Cross-sector communications to reach investors, organizations, and regional stakeholders.

  
  

Following the campaign, PFG will distribute all monies raised directly to partners to advance their projects—minus only transaction costs—ensuring the maximum possible support flows into the field where it’s needed most.

💚 Why This Matters Now

Food systems in our region face serious barriers: fragmented funding, short-term solutions, and competition that often undermines collaboration. Project Feeding Ground exists to change that.

This is more than a fundraiser. It’s a new approach to resourcing change:

• Pooling visibility and infrastructure so partners benefit from shared momentum.

• Aligning strategies across organizations to reinforce each other’s work.

• Measuring funder interests and engagement to build a stronger model for future campaigns.

By focusing on collective action, this pilot challenges the old model of isolated fundraising. Instead, it builds the conditions for long-term resilience—sustainable agriculture, stronger local supply chains, improved nutrition, and healthier communities.

💚 Meet the Partners

Over the next ten weeks, we’ll be featuring stories from our partners. Each one brings a unique but connected solution to the table:

• ArtisTREE Gardens: Advancing regenerative agriculture by blending seasonal harvests with community arts and education.

  
  

• Access to Fresh Equipping youth and families with health, nutrition, and local fresh food access through its Seeds of Strength afterschool program.

  
  

• 15th Street Farm: Building pathways to learning, health, connection, and community resilience through school gardens & shared community dinners - bringing people together around food, culture, and care—starting with the soil.

These aren’t abstract initiatives. They are practical, community-driven efforts creating measurable impact right now: building resilience, improving nutrition literacy, expanding local supply chains, and supporting sustainable farms.

💚 How You Can Take Action

1. Donate directly through each partners dedicated GiveButter Campaigns to fund specific partner programs.

   
   

2. Share their stories—on social media, in your networks, and with potential supporters—to expand reach.

   
   

3. Engage as a partner or investor to help shape the next phase of collective fundraising and food system transformation.

   
   

🎉What Comes Next

The Food-Forward Fundraising Campaign is a pilot that will inform how we scale this model.

By tracking engagement, testing messaging, and understanding what drives donor and investor action, PFG will refine an approach that can be replicated regionally and nationally.

Our mission is clear: Driving food system change through collective action. This campaign is proof of what happens when we move beyond silos and resource change in smarter, more coordinated ways.

We invite you to be part of this work. Join us, contribute, and help build a resilient food future for Tampa Bay.